The topic for this panel surrounds the importance of understanding market viability in the game development process.

Market viability is crucial in the gaming industry, as it determines whether a game can achieve commercial success and sustain long-term profitability. It involves assessing the potential demand for a game, understanding audience preferences, and evaluating competitive positioning. Developers must align their creative vision with market trends, ensuring that their game appeals to target demographics while offering unique value to stand out in a saturated market. Without it, even innovative games may struggle to capture attention or generate the revenue needed to support further development, leading to financial challenges for creators and publishers alike.

Come ask your questions live at our upcoming panel event featuring the below incredible experts!